45 Articles Under This Category. Now Displaying Page 1
Really Good Word Usage – No. 23: Writing Isn’t Talking Unless You’re Writing Talking - Bill Moore
You’d probably never write a sentence like this unless it was a direct quotation: “Well, I mean, you know, we just kind of, you know, kicked it around some until Mel goes he won’t, like, support the campaign." People speak like that. It’s called speaking “colloquially," which, technically, means... Submitted 5 years 286 days ago.

Really Easy Grammar – No. 37: Pronouns Used to Sound Right - Bill Moore
Does the correct choice of her/she bar you from being a good writer? Well, we’re going to break the her/she bar and give you a sound method of using these and other pronouns accurately. Of all the little words in the language, none causes as many problems as the simple pronoun. The next paragraph... Submitted 5 years 292 days ago.

What is Creative Commons And How Is Google Involved With It? - Asher Ricard
Creative Commons is the anti-Associated Press when it comes to the issue of copyright. Creative Commons was founded in 2001 as a non-profit organization whose goal is to increase creativity by opening up the rights of the creator. Why did you become a writer? Did you want your work to be shared... Submitted 2 years 271 days ago.

The Song ''Happy Birthday to You'' is Protected by Copyright - - Rose DesRochers
You Learn Something New Every Day! It was not too long ago that I learned a well know song that has been around since 1893 is copywritten. That is right folks, "Happy Birthday to You," is protected by copyright. The melody to "Happy Birthday to You" was written by school teacher Mildred J.... Submitted 5 years 117 days ago.

Really Easy Grammar – No. 35: Whom Do You Think Who Is? - Bill Moore
Misuse of who and whom is an error in grammar often committed by the very people who consider themselves most refined and grammatical. The correct use may surprise you. When to use who and when to use whom is probably one of the most confusing grammar problems around. Well, I’m about to give you... Submitted 5 years 165 days ago.

How To 'Build' An Advertising Portfolio That Gets You Hired - Kevin Browne
How are you doing building your advertising portfolio? Is it flowing out of you? Or, more likely, do your thoughts seem to get stuck from brain to computer? It can be a daunting task, no question. But there is a methodology to the building process, so keep reading. If you’re feeling... Submitted 5 years 182 days ago.

Really Easy Grammar - No. 35: Don't Let Your Participle Dangle - Bill Moore
If the rules of English grammar are carved anywhere, they’re carved only in butter. A lot of the rules are arbitrary at best and sometimes even silly. And it’s possible that you can violate many of them and still be considered a good writer. But should you? Like everything else, the rules... Submitted 5 years 298 days ago.

Really Easy Grammar - No. 36:Here's a Preposition Proposition - Bill Moore
There are many rules of grammar: good rules, bad rules, sound rules, and silly rules. The problem is knowing which ones you have to follow and which ones can you ignore. I’ll give you my rule about that in a bit, but first, let’s look at who decided whether it was good grammar or bad. Like... Submitted 5 years 298 days ago.

20 Tips for the Perfect Mailshot - - Simon Davies
You've heard the classic formula, AIDA: Attention, Interest, Desire, Action. But how do you grab attention, turn interest into desire and prompt an action that's sure to get the phones ringing? Here's 20 tips to ease you through the trauma of getting strangers excited: Grabbing the... Submitted 5 years 332 days ago.

My Most Powerful Marketing Secret - Beth Ann Erickson
My most powerful marketing secret is knowledge. No. I'm not the most knowledgeable writer in the world. I'm not even the best. However, I'm a voracious reader. I read everything I can get my hands on. My library houses books by Bly, Hatch, Lewis, Throckmorton, Ogilvy, Kennedy, Stein... Submitted 2 years 229 days ago.

Pithy Prose: The Wit & Wisdom of Elbert Hubbard - - Philip Yaffe
Part 14 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particularly fond of what I like to call "pithy prose". These short quotations can cover an unlimited variety of subjects: love... Submitted 3 years 34 days ago.

Learn Writing Style - What Is Technical Writing? - - Deanna Mascle
Technical writing, sometimes called business writing, is writing for a specific purpose and with a specific goal. Usually its goal is to inform/instruct or persuade/argue. Technical writing can really be considered transactional writing because there are two people or groups involved in the... Submitted 3 years 243 days ago.

How to Write a Nonfiction Book Query Letter That Gets Attention - - Bobbi Linkemer
You've written a nonfiction book and decided to try to sell the idea to a conventional publisher. Where do you begin? Whether you are going directly to the publisher or trying to interest an agent in representing you, you begin with a well-crafted query letter. A query letter is a one-page... Submitted 3 years 263 days ago.

Why Clear Writing Means Aiming for the Lowest Common Denominator - and then Some - - Philip Yaffe
Some people have experiences early in life that seem to have nothing to do with their intended careers but later turn out to be crucial. I am one of those lucky people. I graduated from the University of California , Los Angeles (UCLA) in 1965 with a degree in mathematics and no intention of... Submitted 4 years 33 days ago.

Columbo: What Can a Bumbling, Inarticulate Los Angeles Cop Teach Us about Effective Communication? - - Philip Yaffe
Decade after decade, perhaps the most popular type of television program has been the detective story, the traditional "who dun it?", presumably because people enjoy being held in suspense. It is therefore instructive to note that one of the most popular TV detective shows of all time has no... Submitted 4 years 33 days ago.

The Second Biggest Mistake Freelancers Make - Kathleen Poole
When you first begin your freelance career–whether as a writer, photographer, web designer, graphic artist or whatever–you have to face the ultimate challenge: getting clients. So you scour all the marketing books and Internet articles, and you talk with others who have gone before you to... Submitted 4 years 307 days ago.

Show Some Cleavage When You Write - Laurie Dart
If you want to draw people to your Web site, you’ve got to show some cleavage. What do I mean by that? Well, you want people to do a double-take when they get to your site. It should be pleasing to the eye and have copy with substance. You only have a few seconds to grab the attention of your... Submitted 5 years 20 days ago.

The Hidden Secrets of Marketing Text - Nick Cassells
One of the most essential elements which will determine whether someone will buy into your services online is the copy writing, text or web content. More importantly the text must nurture trust in bucketfuls for your services and products. When you walk into a shop, subconsciously you are... Submitted 1 year 128 days ago.

The Web Content Writer – How To Write For The Internet - - Greg Scott
If you want to become a web content writer, there are a few things that might surprise you about writing for the internet. It's a whole different world from the papers you wrote in college! It's much easier than writing for print, but there are some things you have to know in order to become... Submitted 1 year 176 days ago.

How You Can Become An Article Ghost Writer And Work From Home - - Greg Scott
I run a successful article ghost writer service and I get asked everyday how I managed to make writing my full-time job. There are lots of writers out there who, like me, would like to spend their days creating content instead of working for other people. If you've got the passion for writing and... Submitted 1 year 181 days ago.

The Art of Copywriting- Some Features of a Good Sales Copy - Nisha Tiwari
Copywriting is an art which only few can master. And like every other art, it can be only be mastered by practice. The aim of a copy, contrary to what most people think, is not to act as a lead generator, but rather, as a sales generator. And to sell with just words as your tool takes a lot of... Submitted 1 year 202 days ago.

10 Content Marketing Ideas to Enhance Your Business - Deb Lamb
When having a business that is based solely online, providing excellent creative content is usually a general rule in your marketing plan. Content marketing is the creation of something that intrigues your end users, and can give them something to benefit from, or the mere joy of reading.... Submitted 1 year 246 days ago.

Controlling Costs When Outsourcing to a Writer - Viktoria Carrella
Few businesses have enough talented and available people on hand to take on all the necessary writing projects. There are always new manuals that need to be written, new advertisements, reviews and other assorted documents and files that need work done on them. The only option is to outsource... Submitted 1 year 298 days ago.

Hyperbole, Exaggeration, and Half Truths - Beth Ann Erickson
You've seen the webpages. I'm sure you have. They dissolve on your computer screen in a flurry of red headlines, black text, and little yellow boxes filled with gushing platitudes and exclamation marks. I'm talking about those one-page websites filled with promises to make your life... Submitted 2 years 219 days ago.

Pithy Prose: More Wit & Wisdom of Anon - - Philip Yaffe
Part 13 of an occasional series. Follow-up to Pithy Prose: The Wit & Wisdom of Anon (Part 7) I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particularly fond of what I like to call "pithy prose". These... Submitted 3 years 44 days ago.