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7 Tips to Write in a Conversational Tone - To Boost Sales - - Francis Lui
It's important to write in a conversational tone. People are more likely to buy from those they like and trust. A conversational tone gives your copy a friendly vibe. But writing in a conversational tone can be tough, especially if you come from an academic writing background. Here are some tips... Submitted 3 years 58 days ago.

How to Come Up With Headline Ideas - - Francis Lui
Coming up with headline ideas can be difficult. But it doesn't have to be that way. You're going to read tips on how to come up with headline ideas and improve your headlines. First, write down as many headlines as you can without editing yourself. Just let the ideas flow and get them down on... Submitted 3 years 81 days ago.

The Myth of Never Talking About Yourself - - Francis Lui
You may have heard you should never talk about yourself in your copy. Many books have written about it. In fact, if there ever was a "copywriting bible," it'd be listed as one of the biggest "sins." It makes sense too. After all, prospects don't care about you and are more concerned with their... Submitted 3 years 86 days ago.

Making Sense of Nonsense: Writing Advice from Lewis Carroll and the Jabberwocky - - Philip Yaffe
The absolute, unalterable, incontestable hallmark of a good expository (non-fiction) text is its clarity. Whatever other attributes it may have, if it isn't clear, it isn't good, Likewise, if it isn't good, it isn't clear. Clarity being the prime criterion, what possible relationship could... Submitted 4 years 33 days ago.

Copywriting Questions - Marketing Copywriting Easy Tips and Hints - - Deanna Mascle
Marketing copywriting is more than finding a target group and advertising to them. It is not the same as writing fiction or non-fiction stories. It is a way to draw in new customers with the power of words. Marketing writing is what readers are drawn to when it comes time to find whatever it is... Submitted 4 years 107 days ago.

Stop Writing Press Releases. Start Writing News Releases. - - Philip Yaffe
Recommending that you stop writing press releases and start writing news releases is not a play on words. It is sound advice. In common parlance, press release and news release mean the same thing. However, the terminology people use often betrays a fundamental difference in how they put this... Submitted 4 years 220 days ago.

Homograph, Homonym, or Homophone? - Bill Moore
The answer to the simple question, "What is a homonym?" seems to be, "It depends on whom you ask." The very fact that there are three words made me suppose that there were three different meanings. Unfortunately, it's not that easy. As Wikipedia says: I n practice there is a noticeable difference... Submitted 5 years 279 days ago.

Benefits: The Jedi's Secret Weapon - Tommy Yan
I gave a talk on Features versus Benefits to a business group. When asked if anyone knew what they were, only one hand went up. Which is normal because business professionals rarely receive this training. But ask a marketing consultant or a copywriter what they were—they'd know. Or would they?... Submitted 5 years 285 days ago.

Article Marketing – How Does It Work (And Why Should I Care?) - Brandon Cornett
by Brandon Cornett Article marketing is the act of writing articles and publishing them online (usually through an article directory or distribution site) to increase Web exposure, search engine ranking and website traffic. When you publish articles online, you have the opportunity to... Submitted 5 years 327 days ago.

How To Put Benefits Into All Areas Of Your Sales Letter - - Adrian Hargray
Are you incorporating the benefits effectively into your sales letters? You should and if you're not, then you should start doing it today. The bottom line is that features tell and benefits sell, so if you're not incorporating your benefits, more than likely you're missing out on alot of sales.... Submitted 1 year 236 days ago.

Long Or Short Sales Letter? Which One Is Better? - - Adrian Hargray
If you want to write a killer sales letter that pulls in world-class response, you have to do a few things that will get your prospect interested in what you have to say. It's isn't enough to write a short sales piece that briefly describes your products and services. You have to write a detailed... Submitted 1 year 236 days ago.

Writing Good Sales Letters Made Simple And Easy - - Adrian Hargray
One great way to earn more money in your business is to improve your sales letter. You sales letter is your salesman that works for you 24 hours a day, 7 days a week. A great letter makes all the difference between mediocre results, and results that can earn you a fortune. If you're stuck on... Submitted 1 year 236 days ago.

An Insight Look Into A Million Dollar Copywriter Career - Pete Godfrey
Being a professional writer, I can't wait around hoping that inspiration will strike. I've got to sit down and start writing. This takes discipline and I'm not always successful. There are so many other things that beckon me, calling me away from my work. Most days I hold firm and don't give in... Submitted 2 years 27 days ago.

Web Copywriting - Include Relevant Benefits ... Otherwise You'll Bore Your Prospects - - Francis Lui
While it's good to include a lot of benefits in your copy, you need to make sure the benefits you include are relevant. If you include benefits that the prospect doesn't care about, it'll bore him and lose his interest. But when you include relevant benefits, you'll get your prospect's attention.... Submitted 3 years 1 day ago.

How To Determine Copywriting Rates - Mohamad Azlan Bin Md Kasim
There is a large variance even within the industry standard for copywriting. When setting rates, you have to look at several different factors including amount of work to complete the project, size of the project, your experience, and the budget of the client. It’s possible to make up to... Submitted 4 years 318 days ago.

Protect Yourself Online - Get The Facts About Copyrighted Work - TaSha Franklin
Copyright law is by no means "simple". There are lawyers, specifically just for copyright law. I am going to try and save you some time and give you some basic information to help you decide. Copyright is a set of exclusive rights granted to the author or creator of an original work, including... Submitted 1 year 91 days ago.

How To Understand SEO Articles - Cherie Hawkins
Understanding how SEO (Search Engine Optimisation) articles work is an important part of website success. Search Engines such as Google call those words that people plug into their search area key words. These keywords are what you should use for your content on your website and your SEO... Submitted 1 year 243 days ago.

7 Steps To A Good Copywriting Piece - - Adrian Hargray
To write a good copywriting piece, there are alot of tricks that you can do to liven up your copy. In this article, we will take a look at some of these tricks and how you can use them to boost the overall effectiveness of your sales letter. Here's the first tip for having more effective sales... Submitted 1 year 253 days ago.

Using A Swipe File For Copywriting Reasons - - Adrian Hargray
Do you know what a "swipe file" is? You should, because it can save you thousands of dollars if you were considering going the professional route and hiring a copywriter. A swipe file is simply a collection of winning ads and sales letters that you can use to write your own successful sales... Submitted 1 year 253 days ago.

4 Copywriting Questions To Ask Yourself Before You Write A Word - - Adrian Hargray
Good copywriting boils down to more than just headlines and bullet points. You really have to know your target market and must know their wants and needs so that you can address them properly in your sales piece. Before you write a single word, you should ask yourself a few questions that will... Submitted 1 year 253 days ago.