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Five Tips for a Successful Book Signing - Anita Paul
I’ve attended many book signings in my life, and for the most part they’re all pretty much the same. The author sets up a table at a book store, lays out a few books, waits for people to stop by the table to ask about the book, maybe reads a few pages and hopes someone eventually buys... Submitted 7 days 8 hours ago.

How to Increase Your Book Sales - Anita Paul
For most authors, book sales is the gauge by which success is measured. If you sell a boatload of books you pretty much think you’re a huge success. I’m not going to argue with that approach. I will suggest that there are definitely other ways to measure the success of your book... Submitted 7 days 8 hours ago.

Leverage Your Book By GIving It Away - Anita Paul
We’ve all heard the saying that it’s better to give than to receive. Well, when it comes to your book, giving is one of the best ways to capitalize on your expertise. Hold your horses ... I’m not suggesting you scrap the idea of book sales and just give all of your books away.... Submitted 7 days 8 hours ago.

5 Ways to Use Your Book to Build Your Credibility - Anita Paul
How do others measure your credibility? Do they review your qualifications, your years of experience, your accomplishments, your confidence, or what your clients and colleagues say about you? The likely answer is, “All of these.” What if you could produce all of these elements of... Submitted 7 days 8 hours ago.

Getting Mileage Out of Your Book: Repurpose the Content - Anita Paul
When I created the Write Your Life Program to help corporate professionals and entrepreneurs become self-published authors, my goal was to help them tell their stories and to build their brands. That is still the motive for what I do. I work most often with successful entrepreneurs who have a... Submitted 7 days 8 hours ago.

How Companies, Organisations and People can use Maths and Statistics to be Cleverly Deceptive - - Connor Davidson
If I were to show you a graph showing a great increase in sales but yet sales had been on a very slow increase for a few years - what would you think? Or Sales have pumped over the last few years but, yet, the graph shows an exponential increase - is this a contradiction? Or told you that we are... Submitted 2 years 177 days ago.

Social Media for Marketers: Why Waste Your Time? - Jeff Brown
According to Kevin Conway, President - Boston eMarketing Solutions, "Social Media for Business is CRAP" His initial post on LinkedIn (a professional networking site) with the aforementioned title was made a month ago and has gone viral with over 300 posts in response and growing. Of the hundreds... Submitted 2 years 183 days ago.

10 Practical Success Tips During An Economic Decline - Avis Ward
Yes You Can Thrive and Survive During Uncertain Times Death and taxes are said to be the only things in life that are certain. As consumers and business owners, we must pay attention to what is going on around us. The economy fluctuates so much but riding a wave of tremendous growth is a good... Submitted 3 years 176 days ago.

Locally Owned & Operated - Michael Kocis
What does it mean when a company uses "Locally Owned and Operated" in their advertising ? You see it used in every form of advertising from your local newspaper, the yellow pages, direct mailings, to local radio and television spots covering an array of business' such as restaurants, tire... Submitted 3 years 274 days ago.

Are Advertisers Being Irresponsible? © - - Arlene Wright-Correll
I have often felt that advertisers can do a lot for setting the pace of how our society acts. For the past few years and especially the last two years I wonder about which came first in society's actions. Do advertisers act upon the jaded view society takes on most things today or do... Submitted 3 years 309 days ago.

You Read My Bumper Sticker – That’s Enough Social Interaction for One Day! - - Lawrence Reaves
You Read My Bumper Sticker – That’s Enough Social Interaction for One Day! While this amusing bumper sticker is doing the rounds, like a lot of humor, it has a kernel of truth within it. Bumper stickers are a form of social interaction – just think of the bumper stickers you... Submitted 85 days ago.

How Cartoon Mascots Can Add Value To Your Business, Cartoon Mascot Do's Ands Don'ts! - - LeahG Artist
Cartoon mascots are considered very effective marketing tools. Good examples of which are M & M characters, Pillsbury Doughboy, Keebler Elves and Tony the Tiger. However, there are several rules that must be used in order to ensure that cartoon mascots will be used effectively. When used... Submitted 250 days 14 hours ago.

Commercial-maniac Or Get Your Foot Out Of My Brain - Octavia Hansen
Conversation has taken a turn for the worse in the last seventy-five years. That was the debut of television programming as we know it. Before that, broadcast hours were extremely limited, poor quality and experimental at best for the general public. Even after a few years, sets were expensive... Submitted 263 days 5 hours ago.

Trading In Your Gold For Cold Hard Cash Can Get Confusing - Gerry Charbonneau
"I'm tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok." --- Shaquille O'Neal (humorous quotes) The price of gold has been skyrocketing almost daily soaring high into the uncertain financial stratophere. Television commercials... Submitted 282 days 19 hours ago.

Get Your Art Portfolio Noticed! - Octavia Hansen
Employment in the art field is harder than ever before. It's not just a resume, they have to see art. You have to show them. As an art director, I look at a lot of portfolios -- there is a lot of bad art, and then there is a lot of great art badly presented. Let me help. Even with an on-line... Submitted 283 days 23 hours ago.

8 Strategies Used by Pampers and Kohl's for Facebook Marketing - Dr. Carla Goddard
I was reading an article recently on "The 8 Success Criteria for Facebook Page Marketing" that Jeremiah Owyang from the Altimeter Group published based upon large corporate companies use of Facebook for business (such as Pampers and Kohl's). It was interesting to see the results of their... Submitted 284 days 7 hours ago.

A Little Coffee With Your iPhone Sir - David Levitt
Is iPhone the apple of your eye? Maybe not, but with a little help from Starbucks, it may soon be the coffee in your cup. Starbucks announced that it has tested a customer payment service and is ready to introduce to the public it's brand new service to allow you to order your... Submitted 1 year 126 days ago.

Hooray To Twitter For Their New Multi Media Idea - - Grace O'Malley
Social networking sites have been used as part of a marketing strategy for a while but it is usually the end location between marketing mediums. Marketing thus far has been relegated to purchasing ads to be shown on these sites and hoping for the best. Now Twitter is showing the world that using... Submitted 1 year 253 days ago.

Getting Personal with PURLs - - Grace O'Malley
This morning a group of us from the neighborhood gathered at the Oak Hill community center for a rousing hour of aerobics. Since most of us would rather have our teeth pulled without anesthesia than exercise, there was more effort on talking, less effort on exertion. Halfway through the session... Submitted 1 year 254 days ago.

An Attitude of Gratitude - - Jaime Jones
I was raised by parents who regularly reminded me to be grateful for what I had. We were taught to pray, to give gratitude, and to show respect. I even recall a time or two in which I was sent to bed with a paper and pencil and informed to record all things I was appreciative for. I don't... Submitted 1 year 259 days ago.

Nobody Reads Any More: Marketing Through Television, Radio, & Social Media - Jeff Brown
Consider that the majority of the population watches more television, more YouTube videos, and more movies than any other type of entertainment. As a matter of fact of those who buy books, the majority never get past page twenty. And of those who read books, less than one percent read more than... Submitted 1 year 271 days ago.

A Tale of Two Websites - - Grace O'Malley
It was the best of sites, it was the worst of sites, it was the page of wisdom, it was the page of foolishness, it was the advertisement of belief, it was the advertisement of incredulity, it was the website of Light, it was the website of Darkness, we have everything before us, we have nothing... Submitted 1 year 273 days ago.

The Power of Marketing is the Power of Positive Thinking - - Grace O'Malley
In marketing circles the idea is to present a message in the best possible manner in order for the populace to take notice. Once noticed the company or person then desires a call to action whether it is a comment on a blog, making a purchase or requesting more information. In politics the... Submitted 1 year 273 days ago.

Let It Flo - The Power of Marketing With Branding - - Grace O'Malley
Branding a company is not always a straightforward process. Most businesses at inception concentrate on offering up the products or services they provide while staying profitable. Starting out small they will use a few direct marketing ideas such as direct mail, telemarketing, or website... Submitted 1 year 274 days ago.

Marketing With Thanks to Dale Carnegie - - Grace O'Malley
We have all heard about Dale Carnegie. His book "How to Win Friends and Influence People" has been the "go to" reference about interpersonal relationships and how to succeed with them for over seventy years. He spent his adult life as a teacher and speaker of salesmanship, influencing generations... Submitted 1 year 275 days ago.