71 Articles Under This Category. Now Displaying Page 1
Armor All Suits Up - Avis Ward
Armor All in the news probably would not have caught my attention if my car had not been detailed on Wednesday. I have built a solid relationship with the sales, service and detail departments at the dealership where I take my car and have been afforded some privileges. Reminiscent of the days... Submitted 3 years 87 days ago.

Brand Management: Defining Your Brand Positioning - Terry McKenna
What does your brand stand for? More importantly, how would your customers answer that question since brands don’t create wealth customers do. Brand positioning starts with a frame of reference, which signals to consumers the goal they can expect to achieve. Customers have expectations that... Submitted 4 years 297 days ago.

Where Do We Go From Here? - Terrence Aubrey
If ever there was a moment in time that cried out for noble and selfless leadership Worldwide, surely this must be the moment. The new millennium has heralded a plethora of problems and questions about the very fundamentals upon which civilisation as we now know it is based. What has gone... Submitted 211 days 21 hours ago.

Printability is Key in a Good Logo - - Lee Eldridge
I have been involved in the design world and the printing industry for more than 20 years. I owned a small graphic design firm, and now own a promotional products company. I've been responsible for printing thousands of logos on countless different products. There are many important elements to... Submitted 1 year 42 days ago.

Charity Logos: Design and Display - Shaun Noble
Logos matter: just look at the fuss created by the one for the 2012 Olympics. It seems neither money nor professional expertise can guarantee success. But what does "success" mean in this context, and where should smaller charities start? What makes for a good logo? Ben Matthews... Submitted 1 year 93 days ago.

Social Media 101 for Small Business -- An Introduction to Web 2.0 - - Lee Eldridge
Sometimes just getting started with something new can be intimidating. Social media sounds a little scary. And many small businesses are still trying to discover how they can implement social media into their marketing plans. It's really not that difficult. And it doesn't have to be that time... Submitted 1 year 121 days ago.

Business Names: How Important Are They for Success? - Joanne Justis
Choosing the right name for your business is more important than you know. You would think the name you select would ideally reflect the value and uniqueness of the product or service being offered, be easy to pronounce, and distinguish you from your competition. However, the most important... Submitted 1 year 187 days ago.

How To Sell You, Part 2 - Jasmin Anderson
Ann Sieg says "The wealthiest and most prosperous people in any field all have one thing in common: They know how to sell. They know how to sell themselves, their products, their services, and their ideas." So quite naturally one can conclude that if one wants to be the wealthiest and... Submitted 2 years 37 days ago.

Starting A Business: Logo Development Tips - - Matthew Chansky
Whether you planned to start a new business or the shrinking economy inspired you to go for it, once your business plan is completeyoull need to get in touch with the foundation of your brandthe logo. As a small business entrepreneur, you are savvy enough to know that branding isn't just for... Submitted 3 years 2 days ago.

Developing an Integrated Marketing System for a Illustration Book Publisher - William Dupree
When I was working as an independent marketing consultant I was able to secure a contract with an illustrated book publisher to help them make changes and add new marketing strategies to their acquisition program that would help the firm obtain more contracts with museums, galleries, individuals... Submitted 3 years 156 days ago.

Revitalizing a Brand Identity for a Entertainment Gift Book Publisher - William Dupree
While working as an independent marketing consultant I was able to obtain a contract with an entertainment gift book publishing company to help them revitalize their brand image. The company which was started in 1999 had established a reputation for producing beautiful entertaining gift books for... Submitted 3 years 156 days ago.

Effective Visual Marketing for Your Organization - - David B. Coleman
What exactly is "visual marketing"? What does it do, and why in the world should you care? In a nutshell, visual marketing is simply that part of your marketing plan that involves visual media. We’re a Visual Species  Vision is our primary human sense. At a very early age, we use... Submitted 3 years 307 days ago.

Military Challenge Coins - Create your own unique custom challenge coin - - Frank Cassidy
Military challenge coins tend to be one of the most reproduced militaria related items on the market. This may be due to their increasing popularity as they are used for all kinds of organizations that are not specifically associated with the military. These include police and fire departments... Submitted 4 years 79 days ago.

Knowing About Archetypes Can Help Your Business Writing - - Janet Majoulet-Foust
I've been studying archetypes and how they can help relate to your website copy, marketing materials and clients. The learning process has helped me to clearly see who my target market is and what my clients really want; it can do the same for you. As I have said before, I am NOT a... Submitted 330 days 13 hours ago.

Key Messages Blunders Part 4: Getting It Wrong - Glenn Harrington
Key Messages Blunders Part 4: Getting It Wrong Many people in business choose to present their products and services with key messages that reflect their knowledge of their company’s offerings and would appeal to themselves. This approach sometimes works. More often, a slogan or value... Submitted 359 days 14 hours ago.

Brand Positioning – Breaking Through the Clutter - - Chip Osborn
Savvy marketing managers know that engaging targeted customers can sometimes be extremely difficult and that’s where the magic of brand positioning comes into play. Within the realm of modern marketing, the term positioning has evolved into a word to describe how consumers view a particular... Submitted 1 year 19 days ago.

The Benefits of Personalized Promotional Products - - Melissa Ramirez
Personalized pens and other products help build your brand The cost of advertising, whether on the Internet or television, can be expensive. It also might not reach your target audience. Even if your company has the money to buy a billboard, marketing and advertising efforts would not be... Submitted 1 year 29 days ago.

What Promotional Products Can do for Your Holiday Office Party - Jed Totus
One of the favorite events of the holiday season is the company holiday party. These types of parties run the spectrum when it comes to theme, location, time of day, etc. It's important to plan and execute a holiday party that is a celebration of the year and a fabulous time for each of your... Submitted 1 year 92 days ago.

Choosing a Restaurant Name - Paul Stanton
Deciding on a restaurant name is as imperative as deciding what kind of food you are going to serve. A good restaurant name should be easy to remember and easy to spell. It may well suggest your restaurant's theme, its location or simply be a play on words. The important thing to think about when... Submitted 1 year 132 days ago.

LCD Enclosure Global Teach How To Generate A Digital Marketing Solution For Outdoor Use - Graham Gallagher
People think outside dynamic signage is over priced and so they look for a affordable straightforward to use solution, however there are several challenges ahead of them, discover how to get over the horrors and have a winning solution. There are several decisions to make, so let us seek and... Submitted 1 year 142 days ago.

Brand Awareness - S Housley
Brand awareness is the recognition of a specific brand name or logo, along with the traits associated with that brand. It is difficult to benefit from having a brand unless consumers are aware of the brand and the traits associated with it. What Is A Brand? A Brand helps position a... Submitted 1 year 149 days ago.

Reflective Security Signs - - Douglas Bryant
The typical road sign such as warning, informational, and speed signs are manufactured with traffic and engineering grade reflective sheeting. The reflective properties are achieved using beads of glass that will reflective light from any angle. The road signs would be considered the high end of... Submitted 1 year 154 days ago.

What Do You Stand For? What is Your Brand? - Jim Dryburgh
Building Your Brand A brand is a promise of the value your prospects/customers will receive. In today's complex and competing world your customers must not only acknowledge but support the promise of your brand if you wish to get the position or contract you want with the firm you want to work... Submitted 1 year 216 days ago.

Market Branding "You Inc" Goes Beyond Internet Marketing! - - Dan Johnson
I wrote a blog on Market Branding about a week ago called,"Branding and Marketing "You Inc." Is A Must To Succeed!" and since then I've come to realize that branding "You Inc" goes beyond the internet marketing scope. As a network marketer we want to be seen in the most positive light that... Submitted 1 year 249 days ago.

Semiotics vs. Semiology: What the Difference means to brands - Vladimir Djurovic
Written by Nadège Depeux, Semiotician for Labbrand In previous articles we have discussed semiotics as a powerful tool for product innovation and analyzing advertising. Using semiotics, brands can take advantage of codes to help them succeed in the marketplace. However, there is a difference... Submitted 1 year 274 days ago.