71 Articles Under This Category. Now Displaying Page 2
Integrated Branding: A Multi-Disciplinary Approach - Vladimir Djurovic
Building a brand is not a simple task. Sometimes brands promote themselves visually through a strong identity and flashy advertising. Others take a step back, conduct market research, and clearly map out their brand positioning. Some brands enter the market with a strong presence and... Submitted 1 year 274 days ago.

Floor Standing LCD Digital Advertising Displays Now Offer Maximum Branding. - Graham Gallagher
When a dynamic signage solution is deployed into its working environment, what is to set it from the other mundane solutions out there in the market place? Why not have your logos on it? Dynamic signage suppliers are realising through the high demand of this medium that the solution has to be... Submitted 1 year 277 days ago.

Digital Menu Boards to Digital Posters – Everything for the Indoor Digital Signage Integrator - - Graham Gallagher
Digital signage is one of the fastest growing business sectors currently, this is fantastic as most IT companies are now branching out into digital media and providing dynamic advertising solutions. But knowing the differences between products is fundamental in providing a solution that works... Submitted 1 year 277 days ago.

Using decals to Build Brand Identity - - Douglas Bryant
Using decals to build brand awareness is great way to stretch your marketing dollars. The decal once affixed to a conspicuous medium will remind the consumers at large of your brand. In many articles, I have detailed numerous case histories of the effectiveness of decals to build brand awareness... Submitted 1 year 311 days ago.

Counter Mats Colorful Point of Purchase Advertising! - - Douglas Bryant
There are many types of in store advertising that companies can utilize, such as floor decals, shelf talkers, shelf danglers, mobiles and product displays. The counter mat is usually displayed at the point of purchase in a retail store. We have all seen the counter mat at the local auto parts... Submitted 1 year 329 days ago.

Double Faced Decals; What Are They and How Are They Made? - - Douglas Bryant
The term decal is the shortened version of the word decalcomania. A decalcomania was a decorative technique where artist images of prints and engraving, could be transferred onto pottery to decorate the stoneware. The invention of taking artist rendering from canvas and printing these images... Submitted 1 year 329 days ago.

Decals Designed the Wrong Way or the Right Way Will Affect the Viability To Build Brand Awareness - - Douglas Bryant
The proverb of our capitalist and gadget driven society states; "who ever builds a better mouse trap, the consumer will beat a path to their door". The entrepreneur that designs a product that embodies this proverb has conquered the first mountain, the summit of this mountain is attained by... Submitted 1 year 329 days ago.

How To Use Decals In the Clothing Industry - - Douglas Bryant
Many marketing team in various types of industries has utilized decals as a marketing tool to build brand awareness. Some of these products such as car and truck aftermarket products, auto maintenance service industry and clothing industry. To use the decal as advertising medium to create... Submitted 1 year 329 days ago.

A world of logos - Natalia Stoenko
Just as promised by the poster, Logorama does indeed feature "spectacular car chases, an intense hostage crisis and wild animals rampaging through the city". It even features the end of the world. But all of this is not what makes this animated short film so unlike any other. What does is... Submitted 1 year 336 days ago.

Use Your Website Brand And Online Branding To Rocket Your Small Business - Michael Borowiecki
Most of us like to think we don't " judge a book by it's cover " when meeting someone new for the first time -- but the truth is, we all use non-verbal cues to form snap decisions about people. It's human nature. In the blink of an eye, we consciously and subconsciously assess people's confidence... Submitted 2 years 34 days ago.

Challenge Coins - What Do They Mean? - - Frank Cassidy
Challenge coins exist for branches of the military as well as other organizations. The most common are made for the U.S. Army, Navy, Air force and Marines. The belief is that challenge coin originated with the Army Air squadron during World War I. Since that time the coin has been used for many... Submitted 2 years 113 days ago.

How To Build Brand Trust - Lynn Manternach
When most people think about building their company's brand they think about investing in marketing and advertising strategies. Typically the focus is on brand awareness and brand perception. That's a good start. But longer term strategy is to work on building brand trust. And that's even... Submitted 2 years 302 days ago.

How To Run An Art Or Poster Contest - - Robert Bear
Businesses, organizations, and groups can increase their positive community image and involvement by sponsoring a poster contest. If you are interested in having an art or poster contest and don't know how to go about organizing and operating one, then this should help you considerably. Although... Submitted 3 years 321 days ago.

What the Heck Is a Koozie? - Sammy Malhotra
I started to hear the word koozie in the early 90s mostly in the Texas region and though to my self what the heck is a koozies? First of all everyone spells and calls koozies differently, everything from cozies, beer holders to beer stubby holders. I personally call them Koozies simply because... Submitted 4 years 136 days ago.

Things You Should Know Before Commissioning a Graphic Design Studio. - Marcel Nortje
So what exactly am I blabbering on about and what does it have to do with your business? Well, the question I get asked most in a conversation, when it becomes evident that I manage a small design studio is: “how do I know I’m getting value?" Imagine trying to define that in creative... Submitted 4 years 215 days ago.

Today's WAHM and the Internet - - Laura Humphries
The alarm sounds and rudely awakens me from a deep slumber. It is another early Monday morning which means it's time to get up, get dressed and take my oldest daughter to school. I then head home, turn on my computer and get to work. Mornings for me are the most difficult as I struggle to balance... Submitted 4 years 246 days ago.

Creating Brand Awareness through Effective Brand Names & Symbols - Verena Veneeva
This article will provide brief overview about the concept, advantages and use of effective branding to create brand awareness among consumers. There is no disagreement that effective branding through ‘use of a name, term, symbol or design, or a combination of these’ (Quester et al, 2001) can... Submitted 5 years 234 days ago.

Corporate Business Gifts: Helpful Hints To Get The Most Value Out Of Coroporate Gifts - - Curtis Hoskins
Business gifts have been a tradition for a long time. Why is this? Mainly because it provides a competitive edge by building strong relationships with your customers and employees. And in today's Corporate climate, getting an edge over the competition is essential to survival. Here are a few... Submitted 296 days 2 hours ago.

Buying Corporate Gifts Online - Why It's Your Best Option! - Curtis Hoskins
Perhaps the very best reason for buying corporate business gifts online is how easy it is, your choices will be endless and everything you can imagine will be at your fingertips with the click of a mouse! The unlimited variety and options you will have makes buying online the perfect choice.... Submitted 318 days 2 hours ago.

Top Five Corporate Business Gifts - Curtis Hoskins
When giving and choosing a corporate business gift, there is one thing a smart business will always do. They will always choose gifts that will have lasting impressions on the clients or employees that receive them. They want their company to be perceived as professional and likable as possible.... Submitted 318 days 2 hours ago.

Fun Corporate Gifts - How Jokes Can Give You A Professional Edge - Curtis Hoskins
The basic function of corporate gifts is to improve your company’s image or brand. Traditional business gifts are what most companies adhere to when trying to accomplish this goal. They spend a large amount of funds on corporate gifts to impress the receivers and in some cases garner... Submitted 318 days 2 hours ago.

Custom Label Bottled Water Increases Brand Awareness - - Brandon Glenn
Custom label bottled water is a powerful and efficient way to advertise. Private label bottled water is an inexpensive way to advertise your brand. This is an important part of any effective consumer advertising. Printed marketing, for example, is only an insertion of a cost-effective for your... Submitted 352 days 1 hour ago.

Non-Woven PP Shopping Bags with Logo Printing - - Brandon Glenn
Polypropylene nonwoven is supported by the textile world. What gives this material versatility and low cost. Is it really green? It is a recyclable material used to make bags of quality, low cost along with printing logos. How are These Reusable Bags Good for Advertising? Non-woven... Submitted 359 days 23 hours ago.

Non-woven Shopping Bags with Logo Printing - - Brandon Glenn
Now-a-days, you shouldn't want to be spending irrationally on advertising that will not work for your business. There are numerous avenues you could be promoting your organization, but you need to have an discretion. Make sure that the ways you are currently using to promote your business are... Submitted 1 year ago.

Show Your Professionalism With CD Duplication Services - Allison Noris
Do you need to create personalized CDs? If you do, you would be wise to consider choosing a cd duplication service. They will will be able to crank out any CD specifically the way that you need to have it, in addition to these individuals can download the visuals to a immense selection of CDs.... Submitted 1 year 34 days ago.