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The Ultimate Act of Vandalism: Spray Painting the Pepsi Logo on the Moon - Gregory Lewis
FORT LAUDERDALE, FL – For years and years I have wanted to do something extremely outrageous (in the most literal sense of the word), for which the technology had not yet been invented. Since I started playing with lasers in 1990, even prototyping my own high voltage helium neon laser power... Submitted 364 days 23 hours ago.

How Companies, Organisations and People can use Maths and Statistics to be Cleverly Deceptive - - Connor Davidson
If I were to show you a graph showing a great increase in sales but yet sales had been on a very slow increase for a few years - what would you think? Or Sales have pumped over the last few years but, yet, the graph shows an exponential increase - is this a contradiction? Or told you that we are... Submitted 2 years 72 days ago.

Social Media for Marketers: Why Waste Your Time? - Jeff Brown
According to Kevin Conway, President - Boston eMarketing Solutions, "Social Media for Business is CRAP" His initial post on LinkedIn (a professional networking site) with the aforementioned title was made a month ago and has gone viral with over 300 posts in response and growing. Of the hundreds... Submitted 2 years 78 days ago.

10 Practical Success Tips During An Economic Decline - Avis Ward
Yes You Can Thrive and Survive During Uncertain Times Death and taxes are said to be the only things in life that are certain. As consumers and business owners, we must pay attention to what is going on around us. The economy fluctuates so much but riding a wave of tremendous growth is a good... Submitted 3 years 71 days ago.

Locally Owned & Operated - Michael Kocis
What does it mean when a company uses "Locally Owned and Operated" in their advertising ? You see it used in every form of advertising from your local newspaper, the yellow pages, direct mailings, to local radio and television spots covering an array of business' such as restaurants, tire... Submitted 3 years 170 days ago.

Are Advertisers Being Irresponsible? © - - Arlene Wright-Correll
I have often felt that advertisers can do a lot for setting the pace of how our society acts. For the past few years and especially the last two years I wonder about which came first in society's actions. Do advertisers act upon the jaded view society takes on most things today or do... Submitted 3 years 205 days ago.

How Cartoon Mascots Can Add Value To Your Business, Cartoon Mascot Do's Ands Don'ts! - - LeahG Artist
Cartoon mascots are considered very effective marketing tools. Good examples of which are M & M characters, Pillsbury Doughboy, Keebler Elves and Tony the Tiger. However, there are several rules that must be used in order to ensure that cartoon mascots will be used effectively. When used... Submitted 146 days 5 hours ago.

Commercial-maniac Or Get Your Foot Out Of My Brain - Octavia Hansen
Conversation has taken a turn for the worse in the last seventy-five years. That was the debut of television programming as we know it. Before that, broadcast hours were extremely limited, poor quality and experimental at best for the general public. Even after a few years, sets were expensive... Submitted 158 days 20 hours ago.

Trading In Your Gold For Cold Hard Cash Can Get Confusing - Gerry Charbonneau
"I'm tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok." --- Shaquille O'Neal (humorous quotes) The price of gold has been skyrocketing almost daily soaring high into the uncertain financial stratophere. Television commercials... Submitted 178 days 10 hours ago.

Get Your Art Portfolio Noticed! - Octavia Hansen
Employment in the art field is harder than ever before. It's not just a resume, they have to see art. You have to show them. As an art director, I look at a lot of portfolios -- there is a lot of bad art, and then there is a lot of great art badly presented. Let me help. Even with an on-line... Submitted 179 days 14 hours ago.

8 Strategies Used by Pampers and Kohl's for Facebook Marketing - Dr. Carla Goddard
I was reading an article recently on "The 8 Success Criteria for Facebook Page Marketing" that Jeremiah Owyang from the Altimeter Group published based upon large corporate companies use of Facebook for business (such as Pampers and Kohl's). It was interesting to see the results of their... Submitted 179 days 22 hours ago.

A Little Coffee With Your iPhone Sir - David Levitt
Is iPhone the apple of your eye? Maybe not, but with a little help from Starbucks, it may soon be the coffee in your cup. Starbucks announced that it has tested a customer payment service and is ready to introduce to the public it's brand new service to allow you to order your... Submitted 1 year 21 days ago.

Hooray To Twitter For Their New Multi Media Idea - - Grace O'Malley
Social networking sites have been used as part of a marketing strategy for a while but it is usually the end location between marketing mediums. Marketing thus far has been relegated to purchasing ads to be shown on these sites and hoping for the best. Now Twitter is showing the world that using... Submitted 1 year 148 days ago.

Getting Personal with PURLs - - Grace O'Malley
This morning a group of us from the neighborhood gathered at the Oak Hill community center for a rousing hour of aerobics. Since most of us would rather have our teeth pulled without anesthesia than exercise, there was more effort on talking, less effort on exertion. Halfway through the session... Submitted 1 year 149 days ago.

An Attitude of Gratitude - - Jaime Jones
I was raised by parents who regularly reminded me to be grateful for what I had. We were taught to pray, to give gratitude, and to show respect. I even recall a time or two in which I was sent to bed with a paper and pencil and informed to record all things I was appreciative for. I don't... Submitted 1 year 154 days ago.

Nobody Reads Any More: Marketing Through Television, Radio, & Social Media - Jeff Brown
Consider that the majority of the population watches more television, more YouTube videos, and more movies than any other type of entertainment. As a matter of fact of those who buy books, the majority never get past page twenty. And of those who read books, less than one percent read more than... Submitted 1 year 167 days ago.

A Tale of Two Websites - - Grace O'Malley
It was the best of sites, it was the worst of sites, it was the page of wisdom, it was the page of foolishness, it was the advertisement of belief, it was the advertisement of incredulity, it was the website of Light, it was the website of Darkness, we have everything before us, we have nothing... Submitted 1 year 169 days ago.

The Power of Marketing is the Power of Positive Thinking - - Grace O'Malley
In marketing circles the idea is to present a message in the best possible manner in order for the populace to take notice. Once noticed the company or person then desires a call to action whether it is a comment on a blog, making a purchase or requesting more information. In politics the... Submitted 1 year 169 days ago.

Let It Flo - The Power of Marketing With Branding - - Grace O'Malley
Branding a company is not always a straightforward process. Most businesses at inception concentrate on offering up the products or services they provide while staying profitable. Starting out small they will use a few direct marketing ideas such as direct mail, telemarketing, or website... Submitted 1 year 169 days ago.

Marketing With Thanks to Dale Carnegie - - Grace O'Malley
We have all heard about Dale Carnegie. His book "How to Win Friends and Influence People" has been the "go to" reference about interpersonal relationships and how to succeed with them for over seventy years. He spent his adult life as a teacher and speaker of salesmanship, influencing generations... Submitted 1 year 170 days ago.

Marketing 101 - Sex Sells - - Grace O'Malley
Clothing manufacturers, retailers, beer distributors and even the occasional snack food company know that to capture a piece of the buying public's eye, sex sells. Risque poses using provocative models titillates the senses, making the person watching enraptured. That however is not the... Submitted 1 year 171 days ago.

Can Charity Begin At Work - - Grace O'Malley
With the decline of contributions the past couple of years, charities are finding it more and more difficult to raise their much needed capital. What would happen if more businesses became involved and used that involvement as a marketing tool? It is difficult as an individual to think of... Submitted 1 year 176 days ago.

How to Advertise on Facebook For Free - - HyunSoung Kim
Everybody knows that facebook is a hugely growing social networking site which in business views can be refereed to a huge possible customer growing site. Whoever tries to sell a product, make a website or blog, wants to try advertising on facebook. If it is a question of teens it is really... Submitted 1 year 308 days ago.

Pulverized Biscuits Take the Glitz Out of the Ritz Cracker - Gerry Charbonneau
The advertising departments creative spin doctors at Nabisco World promoting Ritz crackers promise consumers that the biscuits are " buttery tasting and they'll practically melt in your mouth". They taste very good and do melt in your mouth as promised. The "fun of the Ritz" is the way the... Submitted 1 year 360 days ago.

Key Message Blunders - Part Two: Over-promising - Glenn Harrington
Many people like to present their company or its products and services as a wonderful surprise or as exceeding anybody's expectations. The problem with such over-promising is that it implies low or misguided expectations as well as gullibility in the reader. This can strike people as a subtle... Submitted 2 years 83 days ago.